{"id":76615,"date":"2024-06-20T00:00:00","date_gmt":"2024-06-20T00:00:00","guid":{"rendered":"https:\/\/we-bc.ca\/comment-transformer-vos-idees-creatives-en-concept-commercial\/"},"modified":"2024-06-07T18:33:16","modified_gmt":"2024-06-07T18:33:16","slug":"comment-transformer-vos-idees-creatives-en-concept-commercial","status":"publish","type":"post","link":"https:\/\/resources.we-bc.ca\/fr\/comment-transformer-vos-idees-creatives-en-concept-commercial\/","title":{"rendered":"Comment transformer vos id\u00e9es cr\u00e9atives en concept commercial ?"},"content":{"rendered":"<div class=\"content\">\n<p>Si vous \u00eates comme de nombreuses personnes cr\u00e9atives, vous avez une tonne d\u2019id\u00e9es qui germent comme des graines dans votre t\u00eate et de nouvelles id\u00e9es jaillissent chaque jour.<\/p>\n<p>L\u2019une des premi\u00e8res \u00e9tapes de la cr\u00e9ation d\u2019une entreprise consiste \u00e0 sortir ces id\u00e9es de votre t\u00eate et \u00e0 les mettre sur papier. Le fait d\u2019\u00e9crire les id\u00e9es les rend plus concr\u00e8tes et r\u00e9alisables.<\/p>\n<p>N\u2019ayez pas peur de le faire ! Le revers de la m\u00e9daille, c\u2019est que ce n\u2019est pas parce que vous l\u2019avez \u00e9crit que vous ne pouvez pas le modifier plus tard.<\/p>\n<h2>Comment faire pour commencer ?<\/h2>\n<p>Un \u00e9nonc\u00e9 fondateur d\u00e9crivant la raison d\u2019\u00eatre de votre entreprise constitue un bon point de d\u00e9part &#8211; c\u2019est l\u2019hypoth\u00e8se dont vous avez besoin pour poursuivre l\u2019exploration.<\/p>\n<h2>L\u2019\u00e9nonc\u00e9 fondateur de votre entreprise<\/h2>\n<p>Un \u00e9nonc\u00e9 fondateur solide doit \u00eatre assez court et identifier :<\/p>\n<ul>\n<li>\u25cf votre concept commercial<\/li>\n<li>\u25cf les clients que vous allez servir (qui et o\u00f9)<\/li>\n<li>\u25cf le probl\u00e8me que vous allez r\u00e9soudre pour eux<\/li>\n<\/ul>\n<p>Voici quelques exemples :<\/p>\n<ul>\n<li><strong>\u25cf Pour une journaliste de mode ind\u00e9pendante : \u00ab Les entreprises li\u00e9es \u00e0 la mode dans le Lower Mainland veulent un contenu web cr\u00e9atif et comp\u00e9tent, mis \u00e0 jour de mani\u00e8re ponctuelle pour refl\u00e9ter leurs offres saisonni\u00e8res. \u00bb<\/strong><\/li>\n<li><strong>\u25cf Pour une consultante en ressources humaines : \u00ab Il existe un besoin substantiel \u00e0 Prince George pour un cabinet de recherche de cadres sp\u00e9cialis\u00e9 dans le secteur des services financiers. \u00bb<\/strong><\/li>\n<\/ul>\n<h2>Comment cr\u00e9er un \u00e9nonc\u00e9 fondateur pour votre entreprise ?<\/h2>\n<p>Votre \u00e9nonc\u00e9 fondateur est le point de d\u00e9part de votre nouvelle entreprise. En utilisant les trois points ci-dessus pour r\u00e9diger un bon \u00e9nonc\u00e9 fondateur, vous recherchez deux ou trois id\u00e9es qui :<\/p>\n<ol>\n<li>\u25cf s\u2019identifient le plus \u00e9troitement \u00e0 ce qui int\u00e9resse votre groupe cible;<\/li>\n<li>\u25cf sont coh\u00e9rentes avec l\u2019histoire et les comp\u00e9tences de votre entreprise; et<\/li>\n<li>\u25cf diff\u00e9rencient votre entreprise de la concurrence.<\/li>\n<\/ol>\n<p>Savoir ce que vous voulez faire de votre entreprise et \u00e0 quel besoin elle r\u00e9pondra vous permet de poser des fondements et de tracer une voie claire pour votre entreprise. En v\u00e9rit\u00e9, vous ne pouvez pas tout faire pour tout le monde, c\u2019est pourquoi vous devez identifier ce qui est important pour vous et pour vos <a href=\"https:\/\/www.womensenterprise.ca\/wp-content\/uploads\/wec\/resources\/market-research\/how-identify-target-market-and-prepare-customer-profile.pdf\" target=\"_blank\" rel=\"noopener\">clients potentiels<\/a>. Vous pourrez ensuite \u00e9laborer votre concept commercial en fonction de ces \u00e9l\u00e9ments.<\/p>\n<p>Il n\u2019est jamais trop t\u00f4t pour commencer \u00e0 d\u00e9finir clairement ce que vous faites et pourquoi vous le faites, car plus tard, votre capacit\u00e9 \u00e0 articuler votre concept permettra \u00e0 vos clients potentiels de comprendre exactement ce que vous avez \u00e0 offrir et comment vous \u00eates en mesure de les servir.<\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Vous souhaitez prendre de meilleures d\u00e9cisions en mati\u00e8re de marketing afin d\u2019optimiser votre temps et votre budget ?<\/strong><strong><\/strong><\/h2>\n\n<p>Consultez notre cours SMART gratuit sur demande, \u00ab <a href=\"https:\/\/we-bc.ca\/fr\/product\/programme-smart-marketing-strategique-marketing-strategique-elaborer-un-plan-de-marketing-pour-votre-petite-entreprise\/\">Marketing strat\u00e9gique : \u00e9laborer un plan de marketing pour votre entreprise<\/a> \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates comme de nombreuses personnes cr\u00e9atives, vous avez une tonne d\u2019id\u00e9es qui germent comme des graines dans votre t\u00eate et de nouvelles id\u00e9es jaillissent chaque jour. L\u2019une des [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":66283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1580],"tags":[],"location":[],"class_list":["post-76615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-commerciales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment transformer vos id\u00e9es cr\u00e9atives en concept commercial ? - WeBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/we-bc.ca\/comment-transformer-vos-idees-creatives-en-concept-commercial\/?lang=fr\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment transformer vos id\u00e9es cr\u00e9atives en concept commercial ? - WeBC\" \/>\n<meta property=\"og:description\" content=\"Si vous \u00eates comme de nombreuses personnes cr\u00e9atives, vous avez une tonne d\u2019id\u00e9es qui germent comme des graines dans votre t\u00eate et de nouvelles id\u00e9es jaillissent chaque jour. 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