{"id":74907,"date":"2024-04-30T04:07:48","date_gmt":"2024-04-30T04:07:48","guid":{"rendered":"https:\/\/we-bc.ca\/?post_type=online_resources&#038;p=74907"},"modified":"2024-06-24T17:23:07","modified_gmt":"2024-06-24T17:23:07","slug":"purchasing-motivators-and-behaviours","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/purchasing-motivators-and-behaviours\/","title":{"rendered":"What Are Purchasing Motivators and Behaviours?"},"content":{"rendered":"\n<p>Understanding why and how people purchase is probably the most important step in the strategic<br>marketing process. People often miss this critical step, because they assume that their customers think,<br>act and buy the same way they do.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purchasing motivators are <em>why <\/em>people buy. <\/strong>Customers are more open to services that meet their own image, solve their problems or put them into a better situation. The better the match, the more<br>attractive you become.<\/li>\n\n\n\n<li><strong>Purchasing behaviours are <em>how <\/em>people buy. <\/strong>These are the ways people prefer to buy. Purchasing<br>behaviours do not change all that often (think of how you grocery shop\u2026 the store, the routine, the<br>timing, etc.) The easiest way to meet the people you want to meet is to go to the places where they<br>prefer to be.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Understand Your Target Market?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The more you know about your target customers, the easier it is to talk their language. That<br>makes marketing simpler and more effective.<\/li>\n\n\n\n<li>People find you attractive when you are interested in them and talk their language. When that<br>happens, you will spend less time selling.<\/li>\n\n\n\n<li>Give people what they want, not what you want. It reduces the time and energy you put into<br>marketing.<\/li>\n\n\n\n<li>The better you understand your customers, the more quickly they will identify with you, and the<br>sooner the chances of a purchase.<\/li>\n<\/ul>\n\n\n\n<p>Download this free resource to learn what you need to discover about your target market so you can understand their purchasing motivators and behaviours!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Would you like to make better marketing decisions that maximize your time and budget?<\/h3>\n\n\n\n<p>Check out our free On-Demand SMART course, \u201c<a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Strategic Marketing: Build a Marketing Plan for Your Business<\/a>.\u201d It includes interactive exercises to help you identify and understand the target market for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often miss this critical step, because they assume that their customers think,act and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[640],"resource_category":[625],"resource_tags":[667,663],"class_list":["post-74907","online_resources","type-online_resources","status-publish","hentry","resource_type-pdf","resource_category-marketing-market-research","resource_tags-market-research","resource_tags-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Purchasing Motivators and Behaviours? - WeBC<\/title>\n<meta name=\"description\" content=\"Understand who your customers are, why they buy and how they prefer to buy in this excerpted resource from WeBC&#039;s Focused Marketing Guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/we-bc.ca\/online_resources\/purchasing-motivators-and-behaviours\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Purchasing Motivators and Behaviours? 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