{"id":49788,"date":"2021-11-13T17:40:05","date_gmt":"2021-11-13T17:40:05","guid":{"rendered":"https:\/\/e8b3f2ee40.nxcli.net\/?post_type=online_resources&#038;p=49788"},"modified":"2021-11-13T17:45:46","modified_gmt":"2021-11-13T17:45:46","slug":"seo-for-beginners-how-customers-find-you-online","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/seo-for-beginners-how-customers-find-you-online\/","title":{"rendered":"SEO for Beginners: How Customers Find You Online"},"content":{"rendered":"\n<p>This is the recording of a webinar hosted by WeBC (formerly Women&rsquo;s Enterprise Centre) in May 2020. <\/p>\n\n\n\n<p>What is SEO, really?<\/p>\n\n\n\n<p>We hear the acronym SEO everywhere, and are constantly being told how important it is for us to implement on our site. In short, it helps your website show up higher in search results so more customers can find you. Yet in reality, do we really know what it does and how much work is involved?<\/p>\n\n\n\n<p>In this session we covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is SEO?<\/li><li>Benefits of SEO<\/li><li>An overview of keyword research and how to do it<\/li><li>On-site and Off-site SEO<\/li><\/ul>\n\n\n\n<p>Who was this workshop for?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Beginners who are unfamiliar with SEO<\/li><li>People who would like a refresher about SEO<\/li><li>Curious entrepreneurs who want to level up<\/li><\/ul>\n\n\n\n<p><strong>Facilitators:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Danielle Hofer, Outreach Officer, WeBC<\/li><li>Chaunda Honkonen, Marketing &amp; Communications Manager, WeBC<\/li><\/ul>\n\n\n\n<p>P<strong>anelist:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/nikki2987\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nikki Thibodeau<\/a>, Shopify Local Community Manager<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SEO For Beginners: How customers find you online\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zst7EDdsKks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This is the recording of a webinar hosted by WeBC (formerly Women&rsquo;s Enterprise Centre) in May 2020. What is SEO, really? We hear the acronym SEO everywhere, and are constantly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[657],"resource_category":[625],"resource_tags":[781,763,664],"class_list":["post-49788","online_resources","type-online_resources","status-publish","hentry","resource_type-video","resource_category-marketing-market-research","resource_tags-digital-marketing","resource_tags-seo","resource_tags-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for Beginners: How Customers Find You Online - WeBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Beginners: How Customers Find You Online - WeBC\" \/>\n<meta property=\"og:description\" content=\"This is the recording of a webinar hosted by WeBC (formerly Women&rsquo;s Enterprise Centre) in May 2020. What is SEO, really? We hear the acronym SEO everywhere, and are constantly [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/\" \/>\n<meta property=\"og:site_name\" content=\"WeBC\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-13T17:45:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/we-bc.ca\\\/online_resources\\\/seo-for-beginners-how-customers-find-you-online\\\/\",\"url\":\"https:\\\/\\\/we-bc.ca\\\/online_resources\\\/seo-for-beginners-how-customers-find-you-online\\\/\",\"name\":\"SEO for Beginners: How Customers Find You Online - WeBC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/we-bc.ca\\\/#website\"},\"datePublished\":\"2021-11-13T17:40:05+00:00\",\"dateModified\":\"2021-11-13T17:45:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/we-bc.ca\\\/online_resources\\\/seo-for-beginners-how-customers-find-you-online\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/we-bc.ca\\\/online_resources\\\/seo-for-beginners-how-customers-find-you-online\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/we-bc.ca\\\/online_resources\\\/seo-for-beginners-how-customers-find-you-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/we-bc.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/we-bc.ca\\\/online_resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO for Beginners: How Customers Find You Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/we-bc.ca\\\/#website\",\"url\":\"https:\\\/\\\/we-bc.ca\\\/\",\"name\":\"WeBC\",\"description\":\"Supporting Women Entrepreneurs in BC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/we-bc.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO for Beginners: How Customers Find You Online - WeBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO for Beginners: How Customers Find You Online - WeBC","og_description":"This is the recording of a webinar hosted by WeBC (formerly Women&rsquo;s Enterprise Centre) in May 2020. What is SEO, really? We hear the acronym SEO everywhere, and are constantly [&hellip;]","og_url":"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/","og_site_name":"WeBC","article_modified_time":"2021-11-13T17:45:46+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/","url":"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/","name":"SEO for Beginners: How Customers Find You Online - WeBC","isPartOf":{"@id":"https:\/\/we-bc.ca\/#website"},"datePublished":"2021-11-13T17:40:05+00:00","dateModified":"2021-11-13T17:45:46+00:00","breadcrumb":{"@id":"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/we-bc.ca\/online_resources\/seo-for-beginners-how-customers-find-you-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/we-bc.ca\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/we-bc.ca\/online_resources\/"},{"@type":"ListItem","position":3,"name":"SEO for Beginners: How Customers Find You Online"}]},{"@type":"WebSite","@id":"https:\/\/we-bc.ca\/#website","url":"https:\/\/we-bc.ca\/","name":"WeBC","description":"Supporting Women Entrepreneurs in BC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/we-bc.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/online_resources\/49788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/online_resources"}],"about":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/types\/online_resources"}],"author":[{"embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/online_resources\/49788\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/media?parent=49788"}],"wp:term":[{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/resource_type?post=49788"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/resource_category?post=49788"},{"taxonomy":"resource_tags","embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/resource_tags?post=49788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}