{"id":49258,"date":"2021-11-12T21:50:20","date_gmt":"2021-11-12T21:50:20","guid":{"rendered":"https:\/\/e8b3f2ee40.nxcli.net\/?post_type=online_resources&#038;p=49258"},"modified":"2025-01-16T19:59:55","modified_gmt":"2025-01-16T19:59:55","slug":"how-to-do-keyword-research-for-seo-a-step-by-step-guide","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/how-to-do-keyword-research-for-seo-a-step-by-step-guide\/","title":{"rendered":"Keyword Research for SEO: A Step-by-Step Guide"},"content":{"rendered":"\n<p>If you have any online presence, then you probably know that SEO, or Search Engine Optimization, helps your website show up higher in search results so more customers can find you.<\/p>\n\n\n\n<p>But before you can do SEO, you need to know what people are searching for online \u2013 in other words, the \u2018keywords\u2019 your customers are using.<\/p>\n\n\n\n<p>WeBC (Women\u2019s Enterprise Centre) hosted SEO specialist, Glynis Tao, for a session to take you through the process of \u201cHow to do keyword research for SEO\u00a0\u00bb.<\/p>\n\n\n\n<p>Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms and ranking for those terms in search engines.<\/p>\n\n\n\n<p>In this webinar, we use a sample website to go start-to-finish through the process of doing keyword research. You\u2019ll have your chance to ask questions and gain valuable tips as we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is keyword research and why is it important?<\/li>\n\n\n\n<li>How to do keyword research \u2013 which tools can you use?<\/li>\n\n\n\n<li>How to find the right keywords for your business and niche<\/li>\n\n\n\n<li>How to use keywords on your website \u2013 where do you put them?<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019ve been putting it off, or don\u2019t know how to increase the traffic to your website through organic search, then this is the session for you!<\/p>\n\n\n\n<p><strong>Facilitator<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/kerrileeauger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kerrilee Auger<\/a>, Skills Development Manager, Women\u2019s Enterprise Centre<\/p>\n\n\n\n<p><strong>Panelist<\/strong>: <a href=\"https:\/\/glynistao.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glynis Tao<\/a>, Apparel Business Consultant &amp; SEO Specialist, Chase Your Dreams Consulting<\/p>\n\n\n\n<p><strong><em>Stop guessing, start selling! Learn how to identify and understand the needs of your target market in our free On-Demand SMART course, \u201c<a href=\"http:\/\/Strategic Marketing: Build a Marketing Plan for Your Business\">Strategic Marketing: Build a Marketing Plan for Your Business.<\/a>\u201d<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Do Keyword Research for SEO A Step by Step Guide\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AToKxzQwvOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>March 11, 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have any online presence, then you probably know that SEO, or Search Engine Optimization, helps your website show up higher in search results so more customers can find [&hellip;]<\/p>\n","protected":false},"author":257,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[657,639],"resource_category":[625,628],"resource_tags":[781,663,763,664],"class_list":["post-49258","online_resources","type-online_resources","status-publish","hentry","resource_type-video","resource_type-webinar-recordings","resource_category-marketing-market-research","resource_category-on-demand-training-videos","resource_tags-digital-marketing","resource_tags-marketing","resource_tags-seo","resource_tags-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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