{"id":49171,"date":"2021-11-12T19:58:33","date_gmt":"2021-11-12T19:58:33","guid":{"rendered":"https:\/\/e8b3f2ee40.nxcli.net\/?post_type=online_resources&#038;p=49171"},"modified":"2021-11-12T20:01:37","modified_gmt":"2021-11-12T20:01:37","slug":"the-power-of-purpose-how-to-elevate-your-business-by-uncovering-your-social-purpose","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/the-power-of-purpose-how-to-elevate-your-business-by-uncovering-your-social-purpose\/","title":{"rendered":"The Power of Purpose: How to Elevate your Business by Uncovering your Social Purpose"},"content":{"rendered":"\n<p>A company\u2019s purpose is the reason the business exists. Purpose is more than a mission or vision statement, it grounds your business, and conveys what your company stands for in its ethical, emotional and practical terms. It is the heartbeat of a company.<\/p>\n\n\n\n<p>Integrating a social purpose will alter the course of your business by helping to attract and retain employees, enhance corporate culture, increase customer loyalty, and positively impact your bottom line. This can be key to your business as you recover from effects of the pandemic, and can be done without any financial investment.<\/p>\n\n\n\n<p>Christina Labarca and Sharon Davis, Founders of Giving Well, uncover how a social purpose can become your company\u2019s competitive advantage! They discussed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is social purpose and why is it important?<\/li><li>How to uncover your company\u2019s social purpose<\/li><li>Giving back through time, talent and treasure<\/li><li>Examples of businesses benefitting from a social purpose<\/li><\/ul>\n\n\n\n<p>Facilitator: Dawn McCooey, Entrepreneur in Residence, Women\u2019s Enterprise Centre<br>Panelists:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.linkedin.com\/in\/christina-labarca-028a281\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Labarca<\/a> | Co-founder and Consultant at Giving Well<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sharon-davis-b9a5754\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sharon Davis<\/a> | Co-founder and Consultant at Giving Well<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Power of Purpose: How to Elevate your Business by Uncovering your Social Purpose\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CnEZ2fKVrOY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><em>From September 29, 2021<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company\u2019s purpose is the reason the business exists. Purpose is more than a mission or vision statement, it grounds your business, and conveys what your company stands for in [&hellip;]<\/p>\n","protected":false},"author":257,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[657,639],"resource_category":[1657,628],"resource_tags":[759],"class_list":["post-49171","online_resources","type-online_resources","status-publish","hentry","resource_type-video","resource_type-webinar-recordings","resource_category-developper-votre-entreprise","resource_category-on-demand-training-videos","resource_tags-social-purpose"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Purpose: How to Elevate your Business by Uncovering your Social Purpose - WeBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/we-bc.ca\/online_resources\/the-power-of-purpose-how-to-elevate-your-business-by-uncovering-your-social-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Purpose: How to Elevate your Business by Uncovering your Social Purpose - WeBC\" \/>\n<meta property=\"og:description\" content=\"A company\u2019s purpose is the reason the business exists. 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