{"id":48162,"date":"2021-11-11T03:55:54","date_gmt":"2021-11-11T03:55:54","guid":{"rendered":"https:\/\/e8b3f2ee40.nxcli.net\/?post_type=online_resources&#038;p=48162"},"modified":"2024-07-29T18:53:45","modified_gmt":"2024-07-29T18:53:45","slug":"focused-marketing-workbook-targeted-effort-tangible-results","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/focused-marketing-workbook-targeted-effort-tangible-results\/","title":{"rendered":"Focused Marketing Workbook: Targeted Effort, Tangible Results"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Learn how to write a marketing plan for your business!<\/h3>\n\n\n\n<p>Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.<\/p>\n\n\n\n<p>If you&rsquo;ve asked yourself these questions before, then this workbook is for you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am I getting results from my marketing?<\/li>\n\n\n\n<li>Is my marketing getting me the return on my investment?<\/li>\n\n\n\n<li>Is my marketing efficient and targeted to get the best results possible?<\/li>\n<\/ul>\n\n\n\n<p>This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 1: Personal foundations<\/strong> \u2013 Understand your business priorities<\/li>\n\n\n\n<li><strong>Step 2: Segment your customers <\/strong>\u2013 Identify your types of customers<\/li>\n\n\n\n<li><strong>Step 3: Target your best customers<\/strong> \u2013 Establish your best customers<\/li>\n\n\n\n<li><strong>Step 4: Understand how &amp; why they buy <\/strong>\u2013 Determine why customers buy from you<\/li>\n\n\n\n<li><strong>Step 5: Create the message <\/strong>\u2013 Make your business attractive to your customers<\/li>\n\n\n\n<li><strong>Step 6: Choose your marketing tools<\/strong> \u2013 Select the most impactful platforms for your message<\/li>\n\n\n\n<li><strong>Step 7: Map your marketing<\/strong> \u2013 Create your marketing action plan<\/li>\n<\/ul>\n\n\n\n<p>Free for <a href=\"https:\/\/we-bc.ca\/what-we-offer\/financing\/\">WeBC loan<\/a> clients!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>Would you like to make better marketing decisions that maximize your time and budget? Check out our free On-Demand SMART course, \u201c<a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Strategic Marketing: Build a Marketing Plan for Your Business.<\/a>\u201d<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to write a marketing plan for your business! Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48057,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[638],"resource_category":[620,625,621],"resource_tags":[663,674,1103],"class_list":["post-48162","online_resources","type-online_resources","status-publish","has-post-thumbnail","hentry","resource_type-guides-and-workbooks","resource_category-growing-your-business","resource_category-marketing-market-research","resource_category-starting-your-business","resource_tags-marketing","resource_tags-strategic-planning","resource_tags-webc-learning-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focused Marketing Workbook: Targeted Effort, Tangible Results - WeBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.we-bc.ca\/fr\/online_resources\/focused-marketing-workbook-targeted-effort-tangible-results\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focused Marketing Workbook: Targeted Effort, Tangible Results - WeBC\" \/>\n<meta property=\"og:description\" content=\"Learn how to write a marketing plan for your business! 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Focused marketing means concentrating on your best potential customers and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.we-bc.ca\/fr\/online_resources\/focused-marketing-workbook-targeted-effort-tangible-results\/\" \/>\n<meta property=\"og:site_name\" content=\"WeBC\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T18:53:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/we-bc.ca\/wp-content\/uploads\/2021\/11\/targeted-effort.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1545\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/\",\"url\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/\",\"name\":\"Focused Marketing Workbook: Targeted Effort, Tangible Results - WeBC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/we-bc.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.we-bc.ca\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/targeted-effort.png\",\"datePublished\":\"2021-11-11T03:55:54+00:00\",\"dateModified\":\"2024-07-29T18:53:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/#primaryimage\",\"url\":\"https:\\\/\\\/resources.we-bc.ca\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/targeted-effort.png\",\"contentUrl\":\"https:\\\/\\\/resources.we-bc.ca\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/targeted-effort.png\",\"width\":1545,\"height\":2000,\"caption\":\"Focussed Marketing Workbook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/focused-marketing-workbook-targeted-effort-tangible-results\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/we-bc.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Focused Marketing Workbook: Targeted Effort, Tangible Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/we-bc.ca\\\/#website\",\"url\":\"https:\\\/\\\/we-bc.ca\\\/\",\"name\":\"WeBC\",\"description\":\"Supporting Women Entrepreneurs in BC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/we-bc.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Focused Marketing Workbook: Targeted Effort, Tangible Results - WeBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/focused-marketing-workbook-targeted-effort-tangible-results\/","og_locale":"fr_FR","og_type":"article","og_title":"Focused Marketing Workbook: Targeted Effort, Tangible Results - WeBC","og_description":"Learn how to write a marketing plan for your business! 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