{"id":45414,"date":"2011-12-07T00:00:00","date_gmt":"2011-12-07T00:00:00","guid":{"rendered":"http:\/\/womensenterprise.ca\/online_resources\/six-keys-to-common-sense-marketing\/"},"modified":"2025-01-16T21:40:38","modified_gmt":"2025-01-16T21:40:38","slug":"six-keys-to-common-sense-marketing","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/","title":{"rendered":"Six Keys to Common Sense Marketing"},"content":{"rendered":"\n<p>Developing a marketing strategy requires thoughtful research and planning, but it&rsquo;s grounded in principles you likely already apply daily. The key is understanding how to leverage these common-sense concepts to maximize your business potential. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WeBC has identified six fundamental keys to effective marketing:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialists Make More Than Generalists<\/li>\n\n\n\n<li>Work the Marketing Success Pyramid<\/li>\n\n\n\n<li>Find and Focus on Heavy Users<\/li>\n\n\n\n<li>Better Marketing Equals Less Selling<\/li>\n\n\n\n<li>Mastering the Art of Communication<\/li>\n\n\n\n<li>Be Customer-Focused<\/li>\n<\/ul>\n\n\n\n<p>Good marketing is essential for business success. Even with exceptional skills in various areas, without a sound marketing strategy tailored to a clearly defined target market, selling becomes challenging. Remember, a business must sell to survive.<\/p>\n\n\n\n<p>Download the full resource to enhance your marketing efforts and drive your business toward success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Would you like to make better marketing decisions that maximize your time and budget?<\/p>\n\n\n\n<p><em><strong>Check out our free On-Demand SMART course, \u201c<a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Strategic Marketing: Build a Marketing Plan for Your Business<\/a>.\u201d It includes interactive exercises to work through each of these six keys, then walks you through seven steps to implement them in your own business. <a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Learn more >>><\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing a marketing strategy requires thoughtful research and planning, but it&rsquo;s grounded in principles you likely already apply daily. The key is understanding how to leverage these common-sense concepts to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[1610],"resource_category":[625],"resource_tags":[663,1829,1828],"class_list":["post-45414","online_resources","type-online_resources","status-publish","hentry","resource_type-pdf-en-anglais","resource_category-marketing-market-research","resource_tags-marketing","resource_tags-marketing-plan","resource_tags-target-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Six Keys to Common Sense Marketing - WeBC<\/title>\n<meta name=\"description\" content=\"While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it\u2019s not rocket science.\u00a0There are some basic common sense principles at work. The secret is in knowing how to use them to maximize business potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Keys to Common Sense Marketing - WeBC\" \/>\n<meta property=\"og:description\" content=\"While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it\u2019s not rocket science.\u00a0There are some basic common sense principles at work. The secret is in knowing how to use them to maximize business potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WeBC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T21:40:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/six-keys-to-common-sense-marketing\\\/\",\"url\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/six-keys-to-common-sense-marketing\\\/\",\"name\":\"Six Keys to Common Sense Marketing - WeBC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/we-bc.ca\\\/#website\"},\"datePublished\":\"2011-12-07T00:00:00+00:00\",\"dateModified\":\"2025-01-16T21:40:38+00:00\",\"description\":\"While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it\u2019s not rocket science.\u00a0There are some basic common sense principles at work. The secret is in knowing how to use them to maximize business potential.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/six-keys-to-common-sense-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/six-keys-to-common-sense-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/online_resources\\\/six-keys-to-common-sense-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/we-bc.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/resources.we-bc.ca\\\/fr\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Six Keys to Common Sense Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/we-bc.ca\\\/#website\",\"url\":\"https:\\\/\\\/we-bc.ca\\\/\",\"name\":\"WeBC\",\"description\":\"Supporting Women Entrepreneurs in BC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/we-bc.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Six Keys to Common Sense Marketing - WeBC","description":"While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it\u2019s not rocket science.\u00a0There are some basic common sense principles at work. The secret is in knowing how to use them to maximize business potential.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Six Keys to Common Sense Marketing - WeBC","og_description":"While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it\u2019s not rocket science.\u00a0There are some basic common sense principles at work. The secret is in knowing how to use them to maximize business potential.","og_url":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/","og_site_name":"WeBC","article_modified_time":"2025-01-16T21:40:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/","url":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/","name":"Six Keys to Common Sense Marketing - WeBC","isPartOf":{"@id":"https:\/\/we-bc.ca\/#website"},"datePublished":"2011-12-07T00:00:00+00:00","dateModified":"2025-01-16T21:40:38+00:00","description":"While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it\u2019s not rocket science.\u00a0There are some basic common sense principles at work. The secret is in knowing how to use them to maximize business potential.","breadcrumb":{"@id":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/six-keys-to-common-sense-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/we-bc.ca\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/resources.we-bc.ca\/fr\/resources\/"},{"@type":"ListItem","position":3,"name":"Six Keys to Common Sense Marketing"}]},{"@type":"WebSite","@id":"https:\/\/we-bc.ca\/#website","url":"https:\/\/we-bc.ca\/","name":"WeBC","description":"Supporting Women Entrepreneurs in BC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/we-bc.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/online_resources\/45414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/online_resources"}],"about":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/types\/online_resources"}],"author":[{"embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/online_resources\/45414\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/media?parent=45414"}],"wp:term":[{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/resource_type?post=45414"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/resource_category?post=45414"},{"taxonomy":"resource_tags","embeddable":true,"href":"https:\/\/resources.we-bc.ca\/fr\/wp-json\/wp\/v2\/resource_tags?post=45414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}