{"id":45413,"date":"2011-12-07T00:00:00","date_gmt":"2011-12-07T00:00:00","guid":{"rendered":"http:\/\/womensenterprise.ca\/online_resources\/how-to-write-an-effective-marketing-plan\/"},"modified":"2024-06-24T17:25:33","modified_gmt":"2024-06-24T17:25:33","slug":"how-to-write-an-effective-marketing-plan","status":"publish","type":"online_resources","link":"https:\/\/resources.we-bc.ca\/fr\/online_resources\/how-to-write-an-effective-marketing-plan\/","title":{"rendered":"How to Write an Effective Marketing Plan"},"content":{"rendered":"\n<p>A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear \u201croadmap\u201d to follow to best reach your target customer and encourage them to purchase from you.&nbsp; <\/p>\n\n\n\n<p>This document will help you create a marketing strategy and write a marketing plan, including determining objectives, breaking down the Marketing Mix and setting sales goals &amp; targets.<\/p>\n\n\n\n<p>It covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MARKET RESEARCH<\/li>\n\n\n\n<li>TARGET MARKET SEGMENTATION<\/li>\n\n\n\n<li>CREATING THE MARKETING STRATEGY<\/li>\n\n\n\n<li>CREATING THE MARKETING PLAN<ul><li>Objectives<ul><li>Market Positioning<\/li><\/ul><ul><li>Market Share<\/li><\/ul><\/li><\/ul><ul><li>Marketing Mix<ul><li>Product<\/li><\/ul><ul><li>Pricing<\/li><\/ul><ul><li>Placement<\/li><\/ul><ul><li>Promotions<\/li><\/ul><ul><li>People<\/li><\/ul><ul><li>Processes<\/li><\/ul><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Sales Goals &amp; Targets<ul><li>Sales Projections<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Sales Strategies<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Would you like to make better marketing decisions that maximize your time and budget?<\/h3>\n\n\n\n<p>Check out our free On-Demand SMART course, \u201c<a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Strategic Marketing: Build a Marketing Plan for Your Business<\/a>.\u201d It includes interactive exercises to help you work through each step of building a marketing plan. <a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Learn more >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resource_type":[1610],"resource_category":[625],"resource_tags":[1656,674],"class_list":["post-45413","online_resources","type-online_resources","status-publish","hentry","resource_type-pdf-en-anglais","resource_category-marketing-market-research","resource_tags-etude-de-marche","resource_tags-strategic-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write an Effective Marketing Plan - WeBC<\/title>\n<meta name=\"description\" content=\"A marketing plan is an invaluable tool for any business owner, providing a clear \u201croadmap\u201d to best reach your target customer. 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